This preview shows page 1. Sign up to view the full content.
Unformatted text preview: ng items
and make decisions about seasonal and clearance
inventory, as well as other strategic considerations.
Consumers have become accustomed to participating in their purchasing experience, and they want
to share that feedback. They have been labeled the
“prosumer” and expect to have a say in the look,
feel, features, and service experience—whatever the purchasing experience is. Online businesses are
making the most of the activism, consciously and
actively encouraging consumers’ input through
product reviews, live chat, and other feedback
Social and digital media innovations are also at the
heart of a technology start-up boom that continues in Colorado, many of which are based in
Boulder. With the city’s status as the number one
city for technology start-ups comes an influx of
new development talent from around the country
and the world. Increasingly, tech entrepreneurs are
flocking to Colorado, hoping to be the next big
thing—whatever that might be. To leverage the
Boulder and Colorado reputation for entrepreneurship, a consortium of...
View Full Document
- Spring '13
- The Lottery