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Businesses encourage consumers to review their

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Unformatted text preview: ng items and make decisions about seasonal and clearance inventory, as well as other strategic considerations. Consumers have become accustomed to participating in their purchasing experience, and they want to share that feedback. They have been labeled the “prosumer” and expect to have a say in the look, feel, features, and service experience—whatever the purchasing experience is. Online businesses are making the most of the activism, consciously and actively encouraging consumers’ input through product reviews, live chat, and other feedback mechanisms. Social and digital media innovations are also at the heart of a technology start-up boom that continues in Colorado, many of which are based in Boulder. With the city’s status as the number one city for technology start-ups comes an influx of new development talent from around the country and the world. Increasingly, tech entrepreneurs are flocking to Colorado, hoping to be the next big thing—whatever that might be. To leverage the Boulder and Colorado reputation for entrepreneurship, a consortium of...
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