This preview shows page 1. Sign up to view the full content.
Unformatted text preview: uding both news dissemination and advertising. The Post now offers a
full spate of digital platforms and services. Among
those are its digital, mobile, and social media news
platforms, as well as its digital ad network, called
Ad Taxi Network, which is a search engine optimization solution for advertisers. With these digital
platforms and solutions, the Post claims it can
48 target any audience at any time for any duration
for any advertiser.
Denver’s other media outlets such as KCNC,
KMGH, and Gannet’s KUSA are similarly positioning themselves as fully integrated media channels or networks. KUSA, for example, is marketed
as the “networks of 9News,” displaying the logos
of various broadcast and online content channels.
KUSA has also branched out with discrete websites
targeted at specific audiences, such as its site aimed
at mothers called “Moms,” its “DealChicken” site,
and finally its “Metromix” site focused on Denver
restaurants, bars, nightclubs and music, and other
events. KCNC and CBS Denver.com have their
version as well, called “Top Spots,” which features
similar content. All have aggressively adopted the
View Full Document
- Spring '13
- The Lottery