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Unformatted text preview: f recovery. Denver Restaurant Week
was a huge success, setting a new record, with 303
restaurants participating and a total of 360,480
meals served, a gain of 7% and 7%, respectively.
VISIT DENVER launched a $2 million consumer
advertising campaign marketing the Mile High
City as a summer tourism destination. Built
around the theme, “Denver’s Summer of Adventure,” the integrated marketing campaign uses
television, magazine, newspaper, radio, billboard,
transit, and Internet advertising.
The campaign promoted more than 100 different
urban and day trip adventures, asking visitors to
design their own vacation by selecting options that
included everything from seeing Real Pirates at the L
Overall, the city registered a record total of
12.7 million overnight visitors, up 5% over
12.1 million in 2009—even surpassing the
previous record of 12.2 million in the 2008
banner year. Denver Museum of Nature & Science, taking in the
Marvelous Mud at the Denver Art Museum, meeting Komodo dragons at the Denver Zoo, experiencing outdoor thrills at Elitch Gardens Theme &
Water Park, hiking in Rocky Mountain National
Park, and driving up the highest paved road in
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This note was uploaded on 02/11/2013 for the course MGMT 231 taught by Professor Yu during the Spring '13 term at Bauder.
- Spring '13
- The Lottery