Denver restaurant week was a huge success setting a

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: f recovery. Denver Restaurant Week was a huge success, setting a new record, with 303 restaurants participating and a total of 360,480 meals served, a gain of 7% and 7%, respectively. VISIT DENVER launched a $2 million consumer advertising campaign marketing the Mile High City as a summer tourism destination. Built around the theme, “Denver’s Summer of Adventure,” the integrated marketing campaign uses television, magazine, newspaper, radio, billboard, transit, and Internet advertising. The campaign promoted more than 100 different urban and day trip adventures, asking visitors to design their own vacation by selecting options that included everything from seeing Real Pirates at the L Overall, the city registered a record total of 12.7 million overnight visitors, up 5% over 12.1 million in 2009—even surpassing the previous record of 12.2 million in the 2008 banner year. Denver Museum of Nature & Science, taking in the Marvelous Mud at the Denver Art Museum, meeting Komodo dragons at the Denver Zoo, experiencing outdoor thrills at Elitch Gardens Theme & Water Park, hiking in Rocky Mountain National Park, and driving up the highest paved road in North Ameri...
View Full Document

This note was uploaded on 02/11/2013 for the course MGMT 231 taught by Professor Yu during the Spring '13 term at Bauder.

Ask a homework question - tutors are online