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and Hospitality in 2012. For the state as a whole,
occupancy rates are expected to increase 1.1%, to
60%; ADR will rise 4%, to $110.50; and RevPAR
will climb 5.2%, to $66.30. Tourism in Denver
It appears that 2011 is poised to be one of the
strongest years for Denver’s convention and tourism industry. Denver built on the momentum
achieved in the record-breaking 2010, where visitor
volume reached an all-time high of 12.7 million
and spending totaled a near-record $3 billion.
According to Smith Travel Research (STR), Denver
was one of the top cities in the nation for increased
RevPAR for the metro hotel market in 2010.
For the first nine months of 2011, both the City
and County of Denver and the metro area saw
increases in hotel occupancy, ADR, and RevPAR
compared to 2010. For 2011, RevPAR in the metro
area will be up 9.5%, and will climb 5.1% in 2012.
Denver lodger’s tax collection for the first three
quarters of 2011 rose 12.5% relative to the first
three quarters of 2010. DIA continued to set new
records for most of 2...
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This note was uploaded on 02/11/2013 for the course MGMT 231 taught by Professor Yu during the Spring '13 term at Bauder.
- Spring '13
- The Lottery