Forrester researchs north american consumer

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Unformatted text preview: e than watching TV. Broadcast radio continues to adjust to even more online and satellite competition. Well-known streaming services, including Pandora, Rhapsody, Grooveshark, and Spotify, are joining with personal music download and management services, such as iTunes, Google Music, Myspace Music, and Amazon. Additionally, broadcast radio must contend with Sirius satellite radio, which is now adding listening options to its existing car radio. Among these are Sirius radio in the home and online listening options. The mobile versions of many of the services cannot be ignored. Increasingly, Coloradans, and Americans in general, turn to their mobile devices for a variety of streaming services. According to the online site MobiThinking that aggregates statistics and information from experts, analysts, associations, and regulators, it was projected that by 2011 more than 85% of new handsets will be able to access the mobile web. In the United States, 25% of mobile users are mobile only. U.S. consumers prefer mobile browsers for banking, travel, shopping,...
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