Given the popularity of colorado peaches the 2012

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Unformatted text preview: projected to rise near the record 2010 level of $32 million after an estimated $28 million in 2011. A big question in the Colorado fruit and produce industry for 2012 will be how cantaloupe growers, consumers, and regulators will respond to the listeria crisis of 2011. While cantaloupe represents a relatively small and regional component of fruits and vegetables in Colorado—approximately 1,500 acres on more than 60 farms mostly in Otero County—confidence will be slow to recover, and some producers will switch to nonhorticultural crops (e.g., corn) in 2012. The continuing weakness in the housing market has led to fewer housing starts, resulting in far fewer new lawns and landscaping in 2011 than in the boom years prior to the recession. The floriculture and greenhouse industry, including sod production, will depend largely on the recovery of new home construction to drive growth as the economy stabilizes. Greenhouses are experiencing strong growth in demand for vegetables, and nurseries are finding double-digit growth in demand...
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