This preview shows page 1. Sign up to view the full content.
Unformatted text preview: y an
important role in the lives of consumers in 2012
and beyond. L
A more positive mindset, along with an
improving household financial situation,
will allow many consumers to satisfy their
pent-up demand for restaurants that went
unfulfilled during the recession. To be successful in 2012, Colorado’s restaurant
operators must find a way to connect with today’s
consumer and provide the food, service, and social
oasis that evokes the positive feelings that they
have about the restaurant industry. Indeed, most
are already doing it as 88% of adults report they
enjoy going to restaurants, according to research
by the National Restaurant Association.
Repeat customers have always been important to
the long-term success of restaurants. However, in
today’s challenging economic environment, when
many consumers are choosing to stand on the
sidelines, repeat customers are more important
According to National Restaurant Association
research, repeat customers represent 75% of sales
at quick-service restaurants, 75% of sales at family
dining restaurants, 70% of sales fo...
View Full Document
This note was uploaded on 02/11/2013 for the course MGMT 231 taught by Professor Yu during the Spring '13 term at Bauder.
- Spring '13
- The Lottery