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Meanwhile the social media trend continues extending

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Unformatted text preview: blogs, Facebook pages, and Twitter accounts. According to Reuters, Walmart is stepping up its e-commerce and social networking investments in an effort to compete with internet rival Amazon. In partnership with Facebook Inc., the company has launched “My local Walmart” that lets its roughly 9 million fans connect with about 3,500 local stores rather than the corporate-level Facebook strategy. This strategy mirrors what is happening with local and regional businesses as social media also continues to go hyperlocal, with local businesses using blogs, Facebook, and Twitter to amplify products and services. Advertising and public relations agencies in Denver and around the state are now offering services to help some of these local firms craft and implement their social media strategies, signaling that engaging with customers online is sound business practice. These new services will also have implications for the skill sets employers will need in their digital media and marketing employees. Stephanie Schwab of Crackerjack Marketing predicts that in 2012 employers will need to hire people with more and va...
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This note was uploaded on 02/11/2013 for the course MGMT 231 taught by Professor Yu during the Spring '13 term at Bauder.

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