Other funding to broadcast programming and 40 for

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Unformatted text preview: political advertisement revenue is expected to add as much as $3.2 billion in activity for television networks according to the Campaign Media Analysis Group. Past trends during presidential election cycles suggest that advertisement revenue can double in the 18 months leading up to an election. With Colorado considered a battleground state, local media outlets stand to gain. 23.1 23.0 29.5 29.3 18.5 18.3 71.1 70.6 a Due to rounding, the sum of the individual sectors may not equal the total. b Estimated. c Forecast. Sources: Colorado Department of Labor and Employment and Colorado Business Economic Outlook Committee. 53 2012 Colorado Business Economic Outlook Information continued from page 53 Ratings, which are important in maintaining advertising revenue, are increasingly connected to online word-of-mouth promotion. A report by NM Incite and Nielsen found that social media buzz boosted TV ratings significantly, especially in the 18-34 age demographic, where a 9% increase in buzz raised ratings by 1%. Federal grants authorized in late 2011 add another dimension to the future of television in...
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This note was uploaded on 02/11/2013 for the course MGMT 231 taught by Professor Yu during the Spring '13 term at Bauder.

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