Unformatted text preview: political advertisement revenue is
expected to add as much as $3.2 billion in activity
for television networks according to the Campaign
Media Analysis Group. Past trends during presidential election cycles suggest that advertisement
revenue can double in the 18 months leading up
to an election. With Colorado considered a battleground state, local media outlets stand to gain. 23.1
70.6 a Due to rounding, the sum of the individual sectors may not equal the total. b Estimated. c Forecast.
Sources: Colorado Department of Labor and Employment and Colorado Business Economic
Outlook Committee. 53 2012 Colorado Business Economic Outlook Information
continued from page 53 Ratings, which are important in maintaining
advertising revenue, are increasingly connected
to online word-of-mouth promotion. A report by
NM Incite and Nielsen found that social media
buzz boosted TV ratings significantly, especially in
the 18-34 age demographic, where a 9% increase
in buzz raised ratings by 1%. Federal grants
authorized in late 2011 add another dimension to
the future of television in...
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This note was uploaded on 02/11/2013 for the course MGMT 231 taught by Professor Yu during the Spring '13 term at Bauder.
- Spring '13
- The Lottery