Overall the city registered a record total of 127

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Unformatted text preview: ll, the city registered a record total of 12.7 million overnight visitors, up 5% over 12.1 million in 2009—even surpassing the previous record of 12.2 million in the 2008 banner year. Total visitor spending was $3 billion, which is a second year of lower spending from the record $3.1 billion spent in 2008. Denver’s increase in the number of leisure visitors came from a 4% gain in “marketable visitors” and a 4% rise in people visiting friends and relatives. A marketable visitor is defined as someone who could visit anywhere, yet chose Denver. Denver had a record 4.4 million marketable visitors, the sixth-straight year the city has seen 86 an increase in these visitors. Nationally, marketable visitors grew 3% in 2010, after falling 5% in 2009. Marketable visitors spent $107 per day versus visitors who stayed with friends and relatives, who spent only $38 a day. Business travel was down in 2010 for the first time since 2008, even though convention attendance was up 6%. By the end of 2011’s first three quarters, the Mile High City’s tourism industry was continuing its strong signs o...
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This note was uploaded on 02/11/2013 for the course MGMT 231 taught by Professor Yu during the Spring '13 term at Bauder.

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