Unformatted text preview: ll, the city registered a record total of 12.7
million overnight visitors, up 5% over 12.1 million
in 2009—even surpassing the previous record of
12.2 million in the 2008 banner year. Total visitor
spending was $3 billion, which is a second year of
lower spending from the record $3.1 billion spent
in 2008. Denver’s increase in the number of leisure
visitors came from a 4% gain in “marketable visitors” and a 4% rise in people visiting friends and
relatives. A marketable visitor is defined as someone who could visit anywhere, yet chose Denver.
Denver had a record 4.4 million marketable
visitors, the sixth-straight year the city has seen
86 an increase in these visitors. Nationally, marketable visitors grew 3% in 2010, after falling 5% in
2009. Marketable visitors spent $107 per day versus
visitors who stayed with friends and relatives, who
spent only $38 a day. Business travel was down
in 2010 for the first time since 2008, even though
convention attendance was up 6%.
By the end of 2011’s first three quarters, the Mile
High City’s tourism industry was continuing its
strong signs o...
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This note was uploaded on 02/11/2013 for the course MGMT 231 taught by Professor Yu during the Spring '13 term at Bauder.
- Spring '13
- The Lottery