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Unformatted text preview: ried skills. In her blog post on Social Media
Explorer, she points out there is a need for people
with great editorial skills; who can write blogs,
white papers and slide presentations; and who can
conceptualize and perhaps even edit video. If the
marketing or media staff has those capabilities, she
points out, the costs for content marketing gets
absorbed into the department. She also predicts
there will be new positions like “marketing technologist” and “marketing scientist” who understand
online technologies and can assist with implementation without waiting for the IT department.
Another emerging trend is the rise of the online
review another variation of what is called usergenerated content (UGS). Media outlets and
all types of businesses are making good use of
this content. Newspaper, television, and radio
encourage submission of all types of content,
video, audio, photos, and social media. Businesses
encourage consumers to review their products and
use the reviews to promote their best-selli...
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- Spring '13
- The Lottery