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The internet is causing the industry to undergo

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Unformatted text preview: ndergo significant change. With the rise of Google Books, the Kindle, and the Nook, along with cloud computing, consumers are increasingly demanding access to relatively lower cost digital books. This has significantly reduced barriers to entry for author and small-publisher niche markets. This trend in the industry may have begun to contribute to the strength of Colorado’s book publishers, which tend to be fairly small firms that specialize in certain subject areas. After falling for three years, the number of book publishers in Colorado held steady in 2010, at 103 firms, and employment increased from 1,006 people in 2009 to 1,042 people in 2010. Jobs in these firms generally include editors, marketers, production staff, and general administrators. Most authors are freelance workers, who are classified in the services industry. Authors who publish their own books have an ever-increasing presence in Colorado and are not represented in these figures. However, small book publishing firms hav...
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