The adventures campaign also featured dining shopping

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Unformatted text preview: ca to the top of Mount Evans. The adventures campaign also featured dining, shopping, sports, summer festivals, and theater. Tourism got an extra boost in 2011 with Denver named as the sixth-best place to visit in America in 2011 by the editors of Lonely Planet; the sixth-best city for summer travel by Travel + Leisure; a top destination for singles by Travelocity; the fifthfittest city by the American College of Sports and Medicine; the No. 1 city for public transportation by U.S. News; and the third-top city poised for greatness by Sperling’s BestPlaces. Denver was also named as one of the top 10 cities for a vacation by Forbes Magazine. For 2012, VISIT DENVER will continue to use a combination of destination appeal (brand), short-term exhibits/holiday weekends, and value messages to appeal to visitors. Denver’s tourism amenities will expand with the openings of the Clyfford Still Museum in late 2011; the Asian Tropics at the Denver Zoo and the new History Colorado Center both in early 2012; and a variety of major shows on the books, including the Yves Saint Laurent exhibition and the Van Gogh exhibit at the Denver Art Museum, as well as events marking the 100th anniversary of the sinking of the Titan...
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This note was uploaded on 02/11/2013 for the course MGMT 231 taught by Professor Yu during the Spring '13 term at Bauder.

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