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Psych+2000+Chapter+17+social+students - Chapter 17 Social...

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Chapter 17 Social Psychology
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Social Psychology - scientific study of how people’s thoughts, feelings, and actions are affected by others
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Persuasion: Changing Attitudes Persuasion is the process of changing attitudes Attitudes - Evaluations of a particular person, behavior , belief, or concept Factors by which attitudes can be changed 1. Message source 2. Characteristics of the message 3. Characteristics of the target
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Routes to persuasion Central route processing Peripheral route processing
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Link between attitudes and behavior Cognitive Dissonance - When a person holds two contradictory attitudes or thoughts
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Social Cognition: Understanding Others Social Cognition – the way people understand and make sense of others and themselves 1. Schema - Sets of cognitions about people and social experiences 2. Impression Formation - the process by which an individual organizes information about another person to form an overall impression of that person. Central traits
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Attribution Processes Attribution Theory - seeks to explain how we decide, on the basis of samples of an individual’s behavior, what the specific causes of that person’s behavior are
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Attribution Processes Situational Causes - A cause of behavior that is brought about by something in the environment Dispositional causes - A cause of behavior that is prompted by the person’s disposition (his or her internal traits or personality characteristics)
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