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Unformatted text preview: that is what their customers like. Porter also talks about how suggestive selling is a crucial part in stores daily sales. This may be true at some points but from my own experience I think that it sometimes turns off buyers. When I am shopping and I keep getting bombarded by people asking me to buy something more than what I want I usually will just leave instead of looking around more. Her last rule in the essay is about the cash wrap, or your experience at the cash register. This is completely thrown out the window in new high tech stores like Stop & Shop and Lowes because with a Self-checkout line there is no need at all to talk to a cashier because you can do it all yourself. Overall I think that Porters points are good but they could use some refining because for each of them there is small parts that she may have missed out on....
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This note was uploaded on 04/07/2008 for the course ENGLISH 100 taught by Professor Gustavo during the Spring '08 term at UMass (Amherst).
- Spring '08