GROUP PROJECT ASSIGNMENTS 4 Pick one assignment from the following list of 3 possible choices. Groups 1, 2, 3, and 4: please let me know which of these you will work on so that there is only one overlap in presentations. 1. Group Influences Assignment : From your group of friends, interview any 3 sets of roommates (separately); these cannot be your own roommates. Make up a list of 8 commonly used products (e.g., shampoo, toothpaste, etc.) and ask them: a) what brands they use personally, b) what brands they think their roommates use. Also ask them other questions (whether they go shopping together, share a bathroom, talk about products, etc.) that may be used to explain how much information they share. Select the 8 products such that you have 2 each from Analysis : Overall, comparing across the 4 categories of products: a) how accurate are these people in naming the brands their roommates use,
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This note was uploaded on 04/07/2008 for the course MKT 101 taught by Professor Chang during the Spring '08 term at Shippensburg University of Pennsylvania.