Commercialization of Hip HopIs the "commercialization" of hip hop a positive or negative phenomenon?In today’s consumer based society, many traditional aspects of life are being revolutionized by businesses in order to generate larger profits; this process is being referred to as commercialization. In a world that is constantly striving for innovation and new ideas, it is no surprise that there aren’t very many purely traditional activities left to participate in. Beginning In today’s hyper-competitive global economy, which is constantly striving for innovation, it is no big surprise that various traditional art forms are being revolutionized. Traditional artists used their abilities to express themselves but the artists of today have deviated from that line of thought and are using their skills as a source of income. Commercialization is defined as the emphasis placed on the profitable aspects, especially at the expense of quality, of any activity. This being said, commercialization does not always negatively impact the activity; there are many examples of activities that have benefitted from becoming more commercial. Hip hop has reaped numerous rewards from becoming commercialized such as generating a larger variety of topics, a larger hip hop audience and properly rewarding the musicians for their intellectual capital.