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Unformatted text preview: purchase, what% saw the ad and what % didn’t? • Other conditional distributions are possible. 3 Looking for a connection: Is seeing the ad affecting purchase?
Purchase No purchase Total 36 • Find the conditional distribution of seeing the ad (YES, NO) for those who made a purchase: 84 Didn’t see ad 24 Finding a conditional distribution 56 Saw ad Total • Interpretation: Finding a conditional distribution Compare the conditional distributions • Find the conditional distribution of seeing the ad (YES, NO) for those who did not make a purchase: • Compare the ad results for those who mad...
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- Spring '10