This preview shows page 1. Sign up to view the full content.
Unformatted text preview: ee the ad and made a purchase – 56 of all the people didn’t see the ad did not make a purchase Saw ad Total 1 Some Basic Questions
• What % of the people saw the ad?
What % of the people made a purchase?
What % of the people saw the ad AND made a purchase?
For those making a purchase, what % saw the ad?
For those who didn’t see the ad, what % of those still made a purchase? • Answers: we find percentages. The issue is what is in our denominator. How many are in the group we are examining? Some Basic Questions
• For those making a purchase, what % saw the ad? Some Basic Questions
• What % of...
View Full Document
- Spring '10