BSBMKG609 Assessment 1 v2 (1).pdf - BSB61015 Advanced...

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BSBMKG609 Assessment 1: Assignment v2, July 2017© Apex Institute of EducationPage 1 of 9BSB61015 Advanced Diploma of Leadership and ManagementBSBMKG609 Develop a marketing planASSESSMENT 1: AssignmentStudent’s NameStudent NoStudent DeclarationI declare that the work submitted is my own. It has not beencopied or plagiarised from any other person or source.Student’s SignatureDate Submitted
BSBMKG609 Assessment 1: Assignment v2, July 2017© Apex Institute of EducationPage 2 of 9Assessor UseOnlySt. IdSt. NameBSBMKG609 Develop a marketing plan Assignment Marking GuideChecklistLinks toPerformanceCriteriaSatisfactoryNotSatisfactoryReviewed case study information and evaluated marketingopportunities1.1Developed marketing strategies1.2, 1.3,1.4, 1.5Developed metrics to be used measure marketingperformance1.6Detail the tactics necessary to implement the strategyin terms of scheduling, costing, accountabilities andpersons responsible2.1, 2.2,2.3Outlined legal and ethical requirements that impacton the selected tactics2.4Described how the tactics fit within identifiedorganisational resource and capabilities2.5Prepared marketing plan as per the requirements3.1Provided information that support the choice ofstrategies and tactics3.2Presented marketing plan to convey the message3.3During presentation, demonstrated communicationskills to relate to people3.3, 3.4During presentation, demonstrated leadership skillsto gain support3.3, 3.4Result:SatisfactoryNot SatisfactoryAssessor signature:Date:
BSBMKG609 Assessment 1: Assignment v2, July 2017© Apex Institute of EducationPage 3 of 9GENERAL INFORMATION ABOUT ASSESSMENTPlease read the following carefullyAssessments are to be completed according to the instructions provided in the assessmentdocument. Your trainer/assessor will go through the instructions with you.Assignments are to be completed at home, in your own time.Observations, presentations and role-plays must be completed under the assessor supervision.If you are not sure about any aspect of an assessment, ask your trainer/assessor to explain therequirements.All parts of each assessment (tasks and/or questions) must be completed/answered unless theindividual assessment instructions tell you something different.Paper submissionattach the evidence (as single submission) to the front page of thisassessment, complete the details on the front page and use it as the Assessment Cover Page.Online submissionFollow the guidelines outlined the Moodle Guide for StudentsAssignment evidence (e.g. reports) must be typed in Arial 12-point typeMake sure you keep a copy of your assessment evidence before you submit.All assignment work must be your ownyour own words. All quotes from reference sources (e.g.

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Term
One
Professor
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Tags
Marketing, Apex Institute of Education

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