BSBMKG609 Assessment 1 v2 (1).docx - BSB61015 Advanced...

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BSB61015 Advanced Diploma of Leadership and ManagementBSBMKG609 Develop a marketing planASSESSMENT 1: AssignmentStudent’s NameStudent NoStudent DeclarationI declare that the work submitted is my own. It has not beencopied or plagiarised from any other person or source.Student’s SignatureDate SubmittedAssessor Use OnlySt. IdSt. NameBSBMKG609 Develop a marketing plan Assignment Marking GuideChecklistReviewed case study information and evaluated marketingopportunities1.1Developed marketing strategies1.2, 1.3,1.4, 1.5Developed metrics to be used measure marketingperformance1.6BSBMKG609 Assessment 1: Assignment v2, July 2017© Apex Institute of EducationPage 1 of 10Links toPerformanceCriteriaSatisfactoryNotSatisfactory
Detail the tactics necessary to implement the strategyin terms of scheduling, costing, accountabilities andpersons responsible2.1, 2.2,2.3Outlined legal and ethical requirements that impact onthe selected tactics2.4Described how the tactics fit within identifiedorganisational resource and capabilities2.5Prepared marketing plan as per the requirements3.1Provided information that support the choice ofstrategies and tactics3.2Presented marketing plan to convey the message3.3During presentation, demonstrated communicationskills to relate to people3.3, 3.4During presentation, demonstrated leadership skills togain support3.3, 3.4Result:SatisfactoryNot SatisfactoryAssessor signature:Date:GENERAL INFORMATION ABOUT ASSESSMENTBSBMKG609 Assessment 1: Assignment v2, July 2017© Apex Institute of EducationPage 2 of 10
Please read the following carefullyAssessments are to be completed according to the instructions provided in the assessmentdocument. Your trainer/assessor will go through the instructions with you.Assignments are to be completed at home, in your own time.Observations, presentations and role-plays must be completed under the assessor supervision.If you are not sure about any aspect of an assessment, ask your trainer/assessor to explain therequirements.All parts of each assessment (tasks and/or questions) must be completed/answered unless theindividual assessment instructions tell you something different.Paper submission – attach the evidence (as single submission) to the front page of this assessment,complete the details on the front page and use it as the Assessment Cover Page.Online submission – Follow the guidelines outlined the Moodle Guide for StudentsAssignment evidence (e.g. reports) must be typed in Arial 12-point typeMake sure you keep a copy of your assessment evidence before you submit.All assignment work must be your own – your own words. All quotes from reference sources (e.g.books and websites) must be acknowledged and listed at the end of your assessment evidence. Youmust also ensure that the information you provide in assessment evidence must be relevant andcurrent (recent enough).

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Term
One
Professor
N/A
Tags
Marketing, Apex Institute of Education

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