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Communication plan for effective SCM Module-2
Agenda Evaluate the main influencing styles that can be used in the effective leadership of a supply chain Implementing a vision of improved procurement and supply chain management Models for managing in four different directions The relevance of managing upwards and across to achieve desired results for improved supply chain management The merits of escalation as a means of influencing A range of influencing styles for cross functional leadership both within and outside the bounds of formal teams
Communication “Communication is the exchange and flow of information and ideas from one person to another; it involves a sender transmitting an idea, information, or feeling to a receiver .” Communication occurs when the message that was sent reaches its destination in a form that is intended by the audience.
Functions of Communication a. The information function serves to provide knowledge to the individuals need for guidance in their actions. It also fulfils worker’s desires for awareness of things that affect them . b. The command and instructive functions serve to make the employee aware of his obligations to the formal organization and to provide him with additional guidance on how to perform his duties adequately. c. The influence and persuasion function (also known as motivational function) encourages the appropriate individual to perform or to exhibit a certain behaviour. Messages communicated are used to convince individuals that their actions can be personally or organizationally beneficial. d. The integrative function refers to the fact that the communication of messages / ideas, if properly handled, should help to relate the activities of the workers to their efforts complement rather than detract from each other. Work efforts are unified rather than fragmented as a result of properly integrative communication. Employees can perform well and be involved in their work only when they understand their job duties and responsibilities. Unless the organization’s key goals, values and strategies are communicated to employees, they will not work in that direction.
COMMUNICATION PROCESS Communication process
Source or Sender Encoding- Message Media Decoding Process by which the receiver assigns meaning to the symbols Receiver Response Feedback Noise-Unplanned distortion during the process ELEMENTS IN THE COMMUNICATION PROCESS
Sender Person who intends to communicate Encoding--: The sender codifies the message. He selects appropriate word, charts, or symbols in this step, to convey his idea as clearly as possible. He also decides on the medium of transmission so that the words and symbols constituting the message can be arranged in a suitable manner Message and Medium: This step involves the transmission of the message using an appropriate medium of communication such as memo, phone call or personal interaction. While transmitting the message, the sender tries to ensure that the timing of the message is right. The sender also takes care

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