Note for Principles of Marketing MKT 320-04 Fall 2011 - Note for Principles of Marketing MKT 320-04 Fall 2011 Section 1 Simulation-last 30 minutes It's

Note for Principles of Marketing MKT 320-04 Fall 2011 -...

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Note for Principles of Marketing MKT 320-04 Fall 2011 Section 1: Simulation—last 30 minutes. It’s like an experiment online. Since the system will lock down tonight at 8:00, professor Birch change the schedule a little. Normally the Simulation would start at the end of each class, tonight professor Birch changed it to the beginning of this class. The Simulation is focus on a virtual company. The Simulation system gives the users many background information about a microcomputer business company and statistic data, like the customer groups, sale revenue, development history, time background, market share, taxation, new products information, etc. The Simulation system will test the judgment ability of users and also ask the user to design an advertisement for this company. However, I cannot log into the system, so I could not grasp more details. Section 2: Lecture—Services: The Intangible Product. Terminology and basic concept
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  • Spring '11
  • 111
  • Service system, simulation system, good customer service, -The Service Product

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