Note for Principles of Marketing MKT 320-04 Fall 2011Section 1: Simulation—last 30 minutes.It’s like an experiment online. Since the system will lock down tonight at 8:00, professor Birchchange the schedule a little. Normally the Simulation would start at the end of each class, tonightprofessor Birch changed it to the beginning of this class.The Simulation is focus on a virtual company. The Simulation system gives the users manybackground information about a microcomputer business company and statistic data, like thecustomer groups, sale revenue, development history, time background, market share, taxation,new products information, etc. The Simulation system will test the judgment ability of users andalso ask the user to design an advertisement for this company.However, I cannot log into the system, so I could not grasp more details.Section 2: Lecture—Services: The Intangible Product.Terminology and basic concept
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