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bt 131 07f 01 introduction 070828

bt 131 07f 01 introduction 070828 - BT131 Introduction to...

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BT131 Introduction to Innovation and Creativity BT 131 Introduction to Innovation and Creativity Module 1 Dr. Robert J. Seymour 201-216-8133 Email: [email protected]
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BT 131 Module 1 - Dr. R.J. Seymour Slide 2 BT131 Introduction to Innovation and Creativity Agenda Personal introduction Course objectives Introduction to innovation Grading policy Teams and self-evaluations Creativity exercise
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BT 131 Module 1 - Dr. R.J. Seymour Slide 3 BT131 Introduction to Innovation and Creativity Introduction 30 years in industry (Philips, GTE and Hoechst) Scientist, research manager, field sales manager, global marketing manager, business manager in a developing business unit, technology out-licensing and technology forecasting PhD in physics Full time faculty at Stevens business and technology program
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BT 131 Module 1 - Dr. R.J. Seymour Slide 4 BT131 Introduction to Innovation and Creativity Business What is the objective of a business?
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BT 131 Module 1 - Dr. R.J. Seymour Slide 5 BT131 Introduction to Innovation and Creativity Business How does a business make money? Why do customers buy one company’s product or service instead of their competitor’s product?
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BT 131 Module 1 - Dr. R.J. Seymour Slide 6 BT131 Introduction to Innovation and Creativity Business How do we make our products or services better or cost less to make or deliver than those of our competitors?
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BT 131 Module 1 - Dr. R.J. Seymour Slide 7 BT131 Introduction to Innovation and Creativity Innovation Key issue for us in Business and Technology because Technology and innovation drive value creation for today’s technology based businesses In many industries product life cycles are less than one year Utilize significant resources (5-15%) of a company’s revenue for technology driven businesses
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BT 131 Module 1 - Dr. R.J. Seymour Slide 8 BT131 Introduction to Innovation and Creativity Course Objectives Introduce the student to the innovation process Including commercialization Explore the discovery and invention process Intellectual Property Nurture the student’s ability to be creative Learn some of the techniques that have been developed
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