bt 131 07f 02 value 070830

bt 131 07f 02 value 070830 - BT131 Introduction to...

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BT131 Introduction to Innovation and Creativity BT 131 Introduction to Innovation and Creativity Module 2 Dr. Robert J. Seymour Babbio 417 x8133 Email: [email protected]
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BT 131 Module 2 - Dr. R.J. Seymour Slide2 BT131 Introduction to Innovation and Creativity Agenda Value Types of value Determining value
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BT 131 Module 2 - Dr. R.J. Seymour Slide3 BT131 Introduction to Innovation and Creativity Types of Value Non-monetary value Monetary value What is it worth? What is the price?
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BT 131 Module 2 - Dr. R.J. Seymour Slide4 BT131 Introduction to Innovation and Creativity Cost Based Valuation Costs plus profit equals price Costs include Manufacturing or service delivery costs Marketing and selling costs Research and development costs Administrative costs What are the positives and negatives of this approach?
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BT 131 Module 2 - Dr. R.J. Seymour Slide5 BT131 Introduction to Innovation and Creativity Value to the Customer Customers are not all the same The same customer is not always the same Use value Satisfaction received Savings gained But competition exists and the customer may not pay the use value but will pay an exchange value or economic value to seller
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BT 131 Module 2 - Dr. R.J. Seymour Slide6 BT131 Introduction to Innovation and Creativity
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This note was uploaded on 04/07/2008 for the course BT 131 taught by Professor Seymore during the Fall '08 term at Stevens.

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bt 131 07f 02 value 070830 - BT131 Introduction to...

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