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Miller_C_Eng102_ResearchBasedArgument - Carl Miller English...

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Carl Miller English 102 December 10 th, 2007 Listen Up: Musical tides change between Independent and Major record labels but for an adequate music library both are needed. Listen. Music is everywhere. It is an essential element of American daily life. It is in our movies, commercials, Ipods, cars, restaurants, everywhere. But most people don’t see that there is a big debate in the music industry concerning the creativity of the artist and the needs provided by the consumer. Independent music labels have existed since the beginnings of music production. They have never had much control of the industry or made an extremely impressionable mark in music history. However, in the past several years, independent music has grown substantially in the world music market. New methods of advertising including the internet and new advancements with independent labels banding together have increased the independent record label’s control of the global music market. People working in the music industry will generally take a solid stance on the topic of whether they prefer Independent music or if they prefer music from major record labels. The difference is in the artist’s creative control of their music. Those outside of the music industry there is a third perspective to view the rivalry between Independent record labels and Major record labels, and that is that it is necessary to have both independent music and major record music and without both listeners would be lacking in the vastness of different types of music to enjoy.
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One perspective of the music industry is that music created and molded by major record labels fits what the public wants, and therefore becomes the most predominant player in the global music market. People who believe this believe that popular music is defined by the major record labels. They produce the music, and then market the same music they produce. Generally the people who support this perspective partake in the major record industry in some way, The people who support this are the artists, record studio producers, advertisers and employees of the major record labels. The general listening public may endorse to an extent but not enough to take a serious stance on the issue. Some flaws to this perspective is that although the major record companies produce music for the mass audiences they influence what the mass audience of listeners actually listen to. Major record companies work in collaboration with radio stations to
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Miller_C_Eng102_ResearchBasedArgument - Carl Miller English...

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