Exam 1 study guide(1) (1)

Exam 1 study guide(1) (1) - MIS 301(Unique number 03940...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1 MIS 301 (Unique number: 03940, 03945) Exam 1 Study Guide Theme 1: Overview on Strategy and Technology 1. What are Porter’s “five forces”? 2. What are switching costs? What are the sources of switching costs? 3. What are economies of scale? 4. What is viral marketing? How can companies leverage social media to implement viral marketing? 5. What are commodities? 6. What is resource-based view of competitive advantage? 7. How has the rise of IT and Internet impacted each of the five forces for music CD retailers? 8. Be able to list/identify examples on how IT increases customers’ switching costs. 9. Be able to apply the five forces framework to an industry, assessing the competitive landscape and the role of technology in influencing the relative power of buyers, suppliers, competitors and alternatives. Theme 2: Digital and Disruptive Innovation 1. What is “long tail effect”? How does Netflix benefit from the long tail effect? Why the traditional brick-and-mortar retailers can’t capture the long tail effect? 2. Why can Cinematch (Netflix’s recommendation systems) create competitive advantage for Netflix? How does the long tail effect interact with Cinematch? 3.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/17/2013 for the course MIS 301 taught by Professor Mccleod during the Spring '08 term at University of Texas.

Page1 / 3

Exam 1 study guide(1) (1) - MIS 301(Unique number 03940...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online