Coca-Cola - Ethical Recovery Consumers surveyed after the...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Ethical Recovery Consumers surveyed after the European contamination allegations felt that in times of crisis Coca-Cola would still behave correctly. Coca-Cola ranked third globally in PricewaterhouseCoopers CEO Daft developed a plan to improve the employment of minorities at Coca-Cola .
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Racial Discrimination Lawsuit Outcome Settled the dispute with four different stipulations: First, Coca-Cola had to donate $50 million to a foundation that would support programs in all sorts of minority communities. Second, Coca-Cola had to hire an ombudsman to report directly to CEO Daft. Third, Coca-Cola was required to investigate all reports of harassment and discrimination heavily. Fourth, Coca-Cola had to form a 7 person task-force that would oversee and authorize Coca-Cola’s employment practices. Cost Coca-Cola $36 million Task-force was made up of business and civil rights experts. Given unprecedented power of how the company hired,
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/07/2008 for the course BUS 342 taught by Professor Many during the Fall '08 term at Southern Illinois University Edwardsville.

Page1 / 5

Coca-Cola - Ethical Recovery Consumers surveyed after the...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online