BTM 116 (1).docx - MAASAI MARA UNIVERSITY REGULAR...

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MAASAI MARA UNIVERSITY REGULAR UNIVERSITY EXAMINATIONS 2015/2016 ACADEMIC YEAR FIRST YEAR SECOND SEMESTER SCHOOL OF TOURISM AND NATURAL RESOURCE MANAGEMENT BACHELOR OF SCIENCE IN WILDLIFE MANAGEMENT COURSE CODE: BTM 116 COURSE TITLE: SERVICE MARKETING DATE: 10 TH MAY, 2016 TIME: 8.30 – 10.30AM INSTRUCTIONS TO CANDIDATES
Answer ALL questions in section A and any other THREE in section B. This paper consists of 2 printed pages. Please turn over SECTION A Q 1 a) Explain briefly the different eras of the evolution of marketing. (6marks) b) Using illustrations explain the marketing process used in marketing of tourism in Kenya (5marks) c) Clarify factors to consider when selecting a segment to ensure it offers a viable opportunity for the organization. (6 marks) d) Describe at least four consequences of lack of market planning to an organization. (4 marks) e) Explain at least four determinants of service quality in tourism service.

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