Katherine Louise GuevaraIntroduction to Business Marketing Report16 November 2020Chick-fil-A® Chicken SandwichIntroduction“Chick-fil-A has been serving up its original chicken sandwich since 1964, according tothe restaurant’s website.” Chick-fil-A is “known for its chicken sandwich, which is typicallyserved with waffle fries.” Chick-fil-A’s chicken sandwich has a “secret blend of spices andseasonings” that make their chicken sandwich more delicious to the customers. I decide on thisproduct because I want to know more information about this product, like how they are made.Since some fast-food chains, like Popeyes and McDonald’s, are also selling chicken sandwich, Iwant to know the difference between Chick-fil-A’s chicken sandwich and the other fast-foodchains’ chicken sandwich.Four Ps of MarketingProduct: Chick-fil-A is a fast-food restaurant chain specializing chicken sandwiches. Theneed of this product are the ingredients that will be enough to make their chickensandwich to satisfy the customer’s needs. The want of this product is to fulfill the
