BSBMGT616 TASK 3.docx - Assessment Task 3 Instructions...

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Assessment Task 3 Instructions Complete the following activities: 1. Research Native Bush Spice Australia’s customers and competitors. Identify sources of information to use to research Native Bush Spice Australia’s market, competitors and target customers.
2. Research and review potential cooperative ventures as discussed at the meeting.
1. Develop a SWOT and a PESTLE analysis
Begin a new Word document for the analyses. Save it as SWOT and PESTLE Analysis. SWOT and PESTLE analysis SWOT ANALYSIS WSC-ABMGBSBINM601-V1.4-20032019 Page | 1 International College of Australia Pty Ltd T/A Western Sydney College RTO: 45360 | CRICOS: 03690M
STRENGTH WEAKNESS Loyal Customers Original products Brand name Lack of promotion Lack of resources Lack of manpower OPPORTUNITY THREATS Products easy to use for new customer Constant change in market trends New competitors rising PESTLE ANALYSIS P Political E Economic S Social T Technological L Legal E Environmental Rising governmental support for e- commerce (threat & opportunity) Stable overall governmental support for globalization (opportunity) Governmental support for higher energy efficiency High growth rate of developing markets (opportunity ) Improving disposable income levels (opportunity ) Economic stability of the majority of developed markets (opportunity ) Increasing preference for high- quality consumer goods (opportunity) Increasing preference for healthful products (opportunity) Declining population growth rate in developed countries (threat) Growing online market (opportunity) Business automation (opportunity) Increasing fuel efficiency in transportatio n (opportunity) Increasing product safety regulations (opportunity) Expansion of environmental protection regulations (threat & opportunity) Increasing business sustainability regulations (threat & opportunity) Growing opposition to forest conversion to oil

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