ACN202.pdf - Assignment Title Hohner Musikinstrumente GmbH Co KG Break Even Analysis Course ACN202 Section-01 Spring 2020 Submitted To Ms Susmita Mandal

ACN202.pdf - Assignment Title Hohner Musikinstrumente GmbH...

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Assignment Title: Hohner Musikinstrumente GmbH & Co. KG: Break- Even Analysis Course: ACN202, Section-01, Spring 2020 Submitted To Ms Susmita Mandal Lecturer Submitted By Name ID Alfi Akter Mim 1720355 Shahriar Zawad Hossain 1410112 Date of Submission: 05/04/2020
INTRODUCTION Year 1857 That was the year Mathias Hohner founded the company that today is Hohner Musikinstrumente GmbH & Co. KG. Its success was based on harmonicas bring into US market. Since then they become the world's largest harmonica fabrication facility. Year 1896 The Hohner Marine Band harmonica was introduced which is named after the band led by John Philip Sousa and become the most popular harmonica in the world. Business keep expanding after Mathias Hohner’s son took over. Year 1960 When rock music has become the latest new trend and Asian competitors offer a lower cost. Demand of harmonica is fading over years, Hohner sold 92% of ownership to a wood products manufacturer call Kunz-Holding. Thereafter, Kunz had sold Hohner to K.H.S Musical Instrument which is a Taiwan based company which manages to restructure, and turnaround plan has successful turn the company to be profitable after 20 years. Year 2000 Hohner stand steady in harmonica business with about 75% market share with the business model that solely depend on distributor.