NUPATH FOODS, INC.James Ornath read the latest sales figures with a great deal of satisfaction. The vice-presidentof marketing at Nupath Foods, Inc., was pleased to see that the marketing campaign to improvesagging sales of Prowess cat food was working. Sales volume of the product had increased 20percent in the past quarter compared with the previous year, and market share was up.The improved sales of Prowess could be credited to Denise Washington, the brand managerresponsible for cat foods at Nupath. Washington had joined Nupath less than two years ago asan assistant brand manager after leaving a similar job at a consumer products firm. She wasone of the few women in marketing management at Nupath and had a promising career withthe company. Ornath was pleased with Washington’s work and tried to let her know this in theannual performance reviews. He now had an excellent opportunity to reward her by offering
