Nupath Foods, Inc..pdf - NUPATH FOODS, INC. James Ornath...

This preview shows page 1 out of 1 page.

The preview shows page 1 - 1 out of 1 page.
NUPATH FOODS, INC.James Ornath read the latest sales figures with a great deal of satisfaction. The vice-presidentof marketing at Nupath Foods, Inc., was pleased to see that the marketing campaign to improvesagging sales of Prowess cat food was working. Sales volume of the product had increased 20percent in the past quarter compared with the previous year, and market share was up.The improved sales of Prowess could be credited to Denise Washington, the brand managerresponsible for cat foods at Nupath. Washington had joined Nupath less than two years ago asan assistant brand manager after leaving a similar job at a consumer products firm. She wasone of the few women in marketing management at Nupath and had a promising career withthe company. Ornath was pleased with Washington’s work and tried to let her know this in theannual performance reviews. He now had an excellent opportunity to reward her by offering
End of preview. Want to read the entire page?

Upload your study docs or become a

Course Hero member to access this document

Term
Summer
Professor
Sriparna basu
Tags
Marketing, Denise Washington

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture