MKT Week 11 Final Exam.docx - MKT Week 11 Final Exam...

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MKT Week 11 Final Exam Question 1When can marketing become operational? Response Feedback: Good work Question 22 out of 2 pointsBic Inc. has a new ad to attract new customers. This ad is categorized as a(n) Response Feedback: Good work Question 32 out of 2 pointsCorrectWhen customers become dissatisfied, what is the primary means of regaining the customer? Response Feedback: Good work Question 42 out of 2 pointsCorrectThe hierarchy of customer behavior is Response Feedback:
Good work Question 52 out of 2 pointsCorrectCRM programs are tools used by companies to track spending by collecting information, such as customer identification and contact information, and some form of information on the RFM of the customers' purchase history. What does RFM represent? Response Feedback: Good work Question 6 2 out of 2 points Marketers don't track customer evaluations because Response Feedback: Good work Question 72 out of 2 pointsCorrectAliya is the marketing manager at JumpyInk. The strategic tool JumpyInk uses forces her to make judgments about the company's performance based on market attractiveness and business strength. Which tool does Aliya use? Response Feedback: Good work Question 8 2 out of 2 points Correct
ABC Company has produced the XYZ brand. Because it has a relatively large share in a growing market, it is best classified as a Response Feedback: Good work

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