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MKT Week 11 Final ExamQuestion 1When can marketing become operational?Response Feedback:Good workQuestion 22 out of 2 pointsBic Inc. has a new ad to attract new customers. This ad is categorized as a(n)Response Feedback:Good workQuestion 32 out of 2 pointsCorrectWhen customers become dissatisfied, what is the primary means of regaining the customer?Response Feedback:Good workQuestion 42 out of 2 pointsCorrectThe hierarchy of customer behavior isResponse Feedback:
Good workQuestion 52 out of 2 pointsCorrectCRM programs are tools used by companies to track spending by collecting information, such as customer identification and contact information, and some form of information on the RFM of the customers' purchase history. What does RFM represent?Response Feedback:Good workQuestion 6
2 out of 2 pointsMarketers don't track customer evaluations becauseResponse Feedback:Good workQuestion 72 out of 2 pointsCorrectAliya is the marketing manager at JumpyInk. The strategic tool JumpyInk uses forces her to make judgments about the company's performance based on market attractiveness and business strength. Which tool does Aliya use?Response Feedback:Good workQuestion 8
2 out of 2 pointsCorrect
ABC Company has produced the XYZ brand. Because it has a relatively large share in a growing market, it is best classified as aResponse Feedback:Good work