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5/7/2020How to Give Feedback1/4UPDATES:COVID-19ADVERTISEMENT03-01-04How to Give FeedbackGive great feedback! Most people don’t. Here are four rules for making your input count.BY SETH GODIN4 M I N U T E R E A DFast Companyreaders are far more likely to be asked for their input than the average employee. You’refrequently required to approve, improve, and adjust things that are about to become real. And yet, ifyou’re like most people, you’re pretty bad at it.In the interest of promoting your career, making your day at work more fun, improving the work life ofyour colleagues, and generally making my life a whole lot better, I’d like to give you some feedback ongiving feedback. As usual, the ideas are simple–it’s doing them that’s tricky.The first rule of great feedback is this: No one cares about your opinion.I don’t want to know how you feel, nor do I care if you would buy it, recommend it, or use it. You are notmy market. You are not my focus group.What I want instead of your opinion is your analysis. It does me no good to hear you say, “I’d never pickthat box up.” You can add a great deal of value, though, if you say, “The last three products thatsucceeded were priced under $30. Is there a reason you want to price this at $31?” Or, “We analyzedthis market last year, and we don’t believe there’s enough room for us to compete. Take a look at thisspreadsheet.” Or even, “That font seems hard to read. Is there a way to do a quick test to see if adifferent font works better for our audience?”FOLLOWWe updated our Privacy Policy as of February 24, 2020.Learn about our personal information collectionpracticeshere.
5/7/2020How to Give Feedback

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Term
Fall
Professor
Karen Rucker
Tags
Cybernetics, Positive feedback, Audio feedback, Seth Godin

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