Radio

Radio - o Radio o Increased Role of Government Radio used to keep track of ships"ham radio operators Radio Act of 1912 All transmitters had to be

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o Radio o Increased Role of Government Radio used to keep track of ships “ham” radio operators Radio Act of 1912 All transmitters had to be licensed Needed to know what they were doing in case of an accident Spectrum Confusion Only a certain amount of space Everyone was trying to use them at the same time Weren’t on the same frequencies Federal Radio Commission Established by radio act of 1927 o Trustee act o Had to be in the public’s interest Federal Communications Commission (FCC) Established after congress passed the communications act of 1934 Still a big part of the media today Regulatory body over radio The telecommunications act of 1966 A single company could own more than 20 AM and 20 FM and 12 tv stations Expanded ownership
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A short history of Radio The sale of advertising led to establishment of national radio networks Affiliates, delivered larger audiences, realized greater advertising revenues, hired bigger stars and produced better programming By 1938, NBC Red, NBC Blue, CBS and Mutual affiliated all the large US stations Only mutual did not own and operate its own flagship stations Fundamental basis of broadcasting in the U.S. was set: Radio broadcasters private, commercially owned enterprises A form of entertainment Governmental regulation based on public interest Stations licensed to serve specific localities, but national networks programmed the most lucrative hours What radios could do that news papers couldn’t o The public would be able to know what was going on when it was going on o Titanic, wars Was able to relay an emotional sense Entertainment and information were basic broadcast content Advertising formed basis of financial support The golden age 1920s,1930s, and 1940s
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This note was uploaded on 04/07/2008 for the course MC 2001 taught by Professor Sanders during the Spring '08 term at LSU.

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Radio - o Radio o Increased Role of Government Radio used to keep track of ships"ham radio operators Radio Act of 1912 All transmitters had to be

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