exam one study guide

exam one study guide - Exam 1 Study Guide From Textbook...

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Exam 1 Study Guide From Textbook Introduction Media Impact Cultural imperialism Monopoly Oligopoly Vertical Integration Horizontal Integration Synergy Interrelationship of impact, legal, and ethical issues Media Criticism War of the Worlds Cultural studies Powerful effects, minimal effects, and mixed-effects models Uses and gratification theory Agenda setting theory Cultivation theory Social Learning theory Media ecology Political economic analysis Magazines Colonial Newspapers Penny Press Yellow Journalism The Yellow Kid Alternative press Changing readership patterns Diversity in the Newsroom Stages of magazine evolution General interest magazines Types of Mass Circulation magazines Decline of general interest and rise of special interest magazines Types of magazines (i.e. zines, comic books, public relations magazine, etc.) Pass-along circulation Demographic and regional editions
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This test prep was uploaded on 04/07/2008 for the course MC 2001 taught by Professor Sanders during the Spring '08 term at LSU.

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exam one study guide - Exam 1 Study Guide From Textbook...

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