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Unformatted text preview: to in a town of about 500 people. Ron: It gets cold up there, doesn’t it? David: You get snowed in and, you know, you get all gray and I grew a beard and I wrote a book about network marketing, which was an industry I’ve been associated with since the age of 19, for 12 years. And I decided that rather than selling that book through traditional means, I took it online March 5th of this year. Ron: In 2001? David: 2001. I’m celebrating six months next week. Ron: Tell us what happened. David: Well I built a subscriber list of 31,000 people around the world. Ron: In what period of time? David: In six months. Ron: You’re kidding? David: No. Ron: Do you know how long it takes me to get 31,000 customers offline? A whole lot more than that. David: I traded a lot of sweat equity in the beginning because it was winter and I was prepared to pay the price in order to – I had a goal to make $100,000 in 100 days and blew by that, no problem. The book, the cost is $67, and has now, for example, I just sold a license, a German translation, for 5,000 copies. Ron: No kidding. David: That’s one spin off revenue stream that has transpired. Coaching and consulting. One of my Internet consulting clients, for example, last week, his fifth week online, did $22,000 in revenue. Ron: Wow. David: Completely changed his speaking and writing career. I have a lot of continuity products, like monthly pay for the month and newsletters. Ron: (Unintelligible) products that generate revenue after you sold them once. David: Yeah, you asked who, you know, what your biggest income stream was, and publishing information is my biggest. But my favorite is the continuity because if I’m diligent and I look after my customer base month after month, year after year, that will build and they are paying me for the right for me to coach them, educate them, and train them in my philosophies and thinking. Increasing the rapport, and increasing the value of that consumer list. And the more you communicate with somebody the more effectively you communicate with somebody, the more valuable that list becomes. Ron: Amen. And tell us how you made this $100,000 in 100 days. David: Well, basically I accessed – I’m a good student. I buy Jonathan’s courses, Terry’s courses, everybody on this call, six, seven months ago I looked up to as a teacher, and just used and applied their techniques to my niche, which was network marketing. Then after I got some success and began to be invited to speak on that success I began to develop information products on how to make money on the Internet. And really all I am is a 21st century version of the great teachers that have gone ahead of me in direct response marketing, whether that’s the Halvords, or the Kennedies, and Hadon. And they’re heroes of mine. And those laws dating back to the early 1900’s, you know, Claude Hopkins and advertising secrets, it’s all so intoxicating on the Internet. The speed. The ability to wake up at 2:00 in the morn...
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This note was uploaded on 02/19/2013 for the course BUSINESS 2111 taught by Professor White during the Spring '12 term at Georgia Southern University .

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