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Unformatted text preview: every week to my list and then we have the very
special offers that we make every couple of months. But we still generate
income from that web every week. Ron: So in a nutshell your business revolves around building that list and
making offers to them that they can’t resist and making a profit because of
what you’ve done. Terry: That’s exactly what I do and what I’ve taught others to do. Ron: Okay. Well that’s good. We’re gonna come back to that. Next we have
Jonathan Mizel. Jonathan, talk to me. Jonathan: Well, god, hi, Ron. You know what Terry just said was absolutely the
most accurate information I’ve ever heard which is the whole goal of
marketing on the Internet, or marketing offline, is to build a list of people
who are interested in hearing from you. And you know are interested in
the kinds of products and services that you sell. I think it’s so important to
tell people that everyone’s heard about all these free traffic generators and
free website, you know, hit generators and things like that. Well, real
traffic, real highly targeted traffic, is going up in price. And it’s not cheap
right now. And the only way that you can reliably get and ensure that you
have traffic for as long as you have a web business, is to have a mailing
list. So from our standpoint, building a mailing list is probably the most
important thing that you can do online or off. It’s like having an annuity.
Terry, would you say that whenever you need money you just go and do a
mailing to your list and you can pretty much count that you’re gonna make
money? Terry: That’s exactly how to do – not too long ago I was asked by another expert
how would I, if I had to generate $10,000 in ten days, how would I do it? I
said, well, I’d write an offer one day, send a mailing to my list the next
day and take the rest of the week off. Ron: Sounds good to me. And I can tell you guys as mostly an offline marketer
myself, the company that I founded a few years ago should hit $25 million
this year and building that list is the most important part of that process –
our customer database is what makes that possible. We’re always
acquiring customers through radio, television and Internet and other
sources, but it’s marketing to those customers that is building that revenue.
In fact our revenue will double this year simply because of some simple
marketing strategies that I put in place over the last several months and it’s
all based on building that list. Jonathan: Well, Ron, when someone hears about you and they opt into your list, you
know they’re interested in hearing from you again. You know they’re
interested in getting information about marketing on the website or
investing in real estate. So it’s really the one thing you can do to insure
that for as long as you’re in business, you’re gonna be making money. Ron: I think the key word you just said was opt in there. Keep in mind we are
not spamming these folks, these people elected to get email from us. They
have opted in or chosen for us to c...
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This note was uploaded on 02/19/2013 for the course BUSINESS 2111 taught by Professor White during the Spring '12 term at Georgia Southern University .
- Spring '12