We first found a product or licensed a product or

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Unformatted text preview: the people that come to your website to join your list because the information that you’re giving them on that website encourages them to join it because they want more of that valuable information. And you just said it - whoever said it – that’s the key. If they come to your website and there’s garbage on there, there’s no reason to get on your list and they will opt out and leave. David: And they get valuable information every week for 52 weeks. Ron: Okay. David: Plus regular offers spaced in between. Ron: All right, so let’s recap. We first found a product or licensed a product or created a product. Second we set up our website and have some valuable information on there to get the customer’s attention when they arrive, because you only have a split second to do that or they’re gone. And then you give them some free information which automatically makes them opt in to your e-zing list and thus the process begins. So far so good? Okay. What is the next step, gentlemen? Jonathan, I’ll go back to you. Jonathan: Well I would say the next step, once you’ve got something up and running and you’re starting to test your numbers. In other words, you have some idea of what kind of conversion rate you have, and how many numbers of people are actually buying. At that point it’s time to start rolling it out and taking it to people beyond your own list. Once you mail your list, Ron, then you can mail it again and then you can mail it again, but you really can’t mail the same offer to the same list every single day. Ron: Right. So when we mail, we’re talking about email. Jonathan: We’re talking about email. Ron: Free mail, no postage stamps, no postal guys throwing our mail away. Jonathan: The thing that we do is, at that point, we start to identify different joint venture partners and people who we could work with. For example, Yanik and I just did a promotion. We had a product and I wanted to expand it and I wanted to get it out there, and I’d gone through my list and we’re doing all the stuff that we do. Well, I went to Yanik and I said, look, why don’t you sell it and we’ll split the profits. Actually we split the whole revenue and so, because it’s all profit when you market on the Internet. Yanik: That’s what I love about it. Jonathan: You know they used to say – Ron: Almost no marketing costs. Jonathan: They used to say, we used to laugh all the way to the bank, and now we just laugh, right guys? Ted: You don’t need to go to the bank now. Jonathan: Now you don’t even have to go to the bank. But the idea is to get other people involved who have a mailing list, or have site traffic, that they have the same problem that you do. They’ve run their offer to their list, five, ten, fifteen times – I don’t know, however many times. And now they need something else for that list. So that’s why I did a promotion for Yanik for his instant sales letters, and he did one for my new pop up course. So in essence what we were doing is we were both crossendorsing the products and we...
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This note was uploaded on 02/19/2013 for the course BUSINESS 2111 taught by Professor White during the Spring '12 term at Georgia Southern University .

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