You can find the full advertising guidelines at

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Unformatted text preview: you can be a very successful marketer on Facebook and leave those who didn’t take the time to read the rules in the dust! You can find the full advertising guidelines at http://www.facebook.com/terms.php and http://www.facebook.com/ad_guidelines.php. What You Need To Know About Advertising on Facebook Before you decide to take the plunge and advertise on Facebook, there are a few things you need to take note of. Firstly, you're going to need to identify your goal of your advertising campaign before you begin, or you’re just going to flounder! That means you need to figure out exactly who you are going to target, and why. After you’ve determined your targeting strategy, you need to be sure everything will run smoothly -- from the ad itself, to the targeting perimeters you implement, to the landing page you send people to. If you've been running successful ads for a company, product, or service already, then you might already have your target in mind. It's also important to consider what your advertising goals are. Outlining your goals ahead of time is an important facet of advertising successfully. Are you looking to get leads? Sell more of your products? Advertise your brand? Or, do you have another goal in mind? Knowing what exactly you want to get from your Facebook advertising campaign is a key part of the process, even if you think that goal is obvious. It really helps to solidify it. Targeting is a big piece of the puzzle as well. You need to figure out who, out of all the users on Facebook, would be most interested in what you are promoting. There are a myriad of ways you can target your ad. For example, you can restrict your ads so they only display in certain locations. This is great for those who have local businesses. It doesn't make sense to try to target the entire US if your company only provides products or services for people in Utah! You can also target by keywords. This helps to ensure that your ads are shown to people who are actually interested in what you are advertising. Doing this improves your chances of success by far. Think about it. It certainly doesn't make sense to target men if you're advertising a product for pregnancy! © Copyright Fabian Tan, All Rights Reserved Worldwide Page | 17 18 Lazy Traffic Blueprints 2 To sum up, you need to figure out what you’re trying to accomplish and how you’re going to do it with your Facebook campaigns. Make sure that your ad speaks to your audience, demonstrates the benefits that they need or want, uses an image that is sure to pull in the eyeballs, and has a great call to action that will increase your click through rate, and hence your traffic to your site. How To Place Your Ad On Facebook – A Walkthrough It is really easy to start placing ads on Facebook. Here's an overview so you’ll know exactly what you can expect. Obviously, the first thing you'll need to do is set up a Facebook account if you do not already have one. After that, click the link at the bottom at the bottom of the page to get started advertising with Facebook. After you click this link, you'll get to the page where you can sign up to get started placing ads on Facebook! Go ahead and click the green “Create an Ad” button to proceed. © Copyright Fabian Tan, All Rights Reserved Worldwide Page | 18 19 Lazy Traffic Blueprints 2 You'll then be asked to input the URL of when you want to advertise. Once you've done that, it will be time to create your actual ad. You'll need to write the headline for your ad and the copy within the ad, by filling in the title and body sections. You can even upload a photo, following the specifications. You also have the ability to add "social actions", which can make your ad more effective, depending on what product or service you are...
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This note was uploaded on 02/19/2013 for the course BUSINESS 2111 taught by Professor White during the Spring '12 term at Georgia Southern University .

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