COMM NOTES - COMM 100 Friday Feb 15 2008 Unique Qualities...

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-1 COMM 100: Friday, Feb. 15, 2008 Unique Qualities of Radio Ÿ Intrusiveness Ÿ Immediacy Ÿ Early radio funding -Advertisers feared going into radio at first because the programs were live and they couldn’t control what the radio station programs would discuss -Sponsorship : broadcasts typically had only one sponsor Ÿ Radio Content -Programming was created/supplied for ads Ÿ In early radio, most stations were live -Ad companies weren’t as eager as they are today to get on radio stations because they were afraid what the programs would discuss Network Ÿ Group of interconnected stations that share programming Ÿ Parent company who supplies that programming to affiliates Ÿ Affiliate Ÿ Local station that is not owned by a network, but has a contractual relationship with it Radio/Recorded Music Ÿ 1920s: Radio was multi-genre Ÿ Today, radio is mainly: -local -music-oriented -makes money through local advertising Ÿ Basic relationship: mutually beneficial (radio receives content in exchange for
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COMM NOTES - COMM 100 Friday Feb 15 2008 Unique Qualities...

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