Marketing Exam 3.docx - Marketing Exam 3 A is not possible...

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Marketing Exam 3 A _____ is not possible when a brand name has a negative or vulgar connotation in the local language. a. different brand names in different market strategy b.adaptations and modifications strategy c. product line contraction strategy d.one-brand-name strategy
Consumers usually buy a(n) _____ only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.
An implied warranty is a written guarantee that the good or service is fit for the purpose for which it was sold.
A _____ occurs when a company's management decides to add products to an existing product line in order to compete more broadly in the industry.
c. product line extension d.product line reeling Compared with convenience products, shopping products are: a. purchased without significant planning. b.found in fewer stores. c. less expensive. d.new products unknown to a potential buyer.
Dunchen Moo, a manufacturer of dairy products, sells milk powders, flavored whipped cream, and yogurts. It markets a number of yogurts, including Dunchen All Natural, Dunchen Fruit on the Bottom, Dunchen Light & Fit, DunActive, and Dun-o-nino. The large variety of yogurts sold by the Dunchen brand is collectively an example of a _____.
Each product item in the product mix may require a separate marketing strategy.
A difference between informational labeling and persuasive labeling is that informational labeling:
d.focuses on a promotional theme or logo rather than on consumer information. Eve Aura, a manufacturer of bath and beauty products, predominantly sells convenience products. Given this information, which of the following is a characteristic of Eve Aura's products? a. They are bought very rarely by consumers. b . They will be more expensive than shopping products. c. They require wide distribution in order to sell sufficient quantities. d . They are purchased after more planning effort than specialty products.

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