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Activity 4.1.1 Page 341 - 3421.The definition of consumer service is intangible provisions of an activity to endusers (consumers).2.Small hotels need to ‘make booking seamless’ because the majority of smallhotel customers are just local travelers who want to make quick decisions whiletraveling. Convenience is essential to them because they are often tired duringthe moment of booking hotels. Another reason that small hotels need to ‘makebooking seamless’ is to reduce second thoughts. This is because small hotelsaren't luxurious which leads to customers debating to make their purchase. Tofix this issue, hotels need to have a simple procedure for the purchase of a roomin the hotel3.Using social media to promote a small hotel can be very effective. This can helpthe small hotel build an image on their social media which also promotes thesmall hotel. By customers seeing pictures of the small hotel, it can make it
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