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Unformatted text preview: empowered to become independent in areas that women dont have much expectation to be anything, let alone be a sales representative. Is Mary Kay a global brand? Why or why not? In my opinion it is a global brand because its in more than one country and has different products and sale strategies for it being in different parts of the world. How has Mary Kay, India, focused on the different steps in the customer-based brand equity pyramid described in Figure 10-5? Mary Kay India focused on the different steps in the customer based brand equity pyramid by paying attention to the customers wants and need depending on the country know their culture and religion. That the companys purpose is to get across to the customer and builds a relationship with the customer. Reference Kerin, R. A., Hartley, S. W., Rudelius, W. (2013)...
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- Spring '12