11 - Student's Outline - Collective Behavior

11 - Student's Outline - Collective Behavior -...

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UNDERSTANDING COLLECTIVE BEHAVIOR
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The film ROSEWOOD
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RUMOR - RUMORS
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Herbert Blumer: The acting Crowd Tension or unrest : Exciting event : Milling :
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The acting Crowd A common object of attention : people’s attention becomes riveted on some aspect of Common impulses : a sense of collective agreement about what should be done emerges. What stimulates these common impulses is social contagion, a sense of excitement that is passed from one person to another.
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CROWDS ACTING CROWDS : they aren’t always – or +
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Richard Berk: The Minimax Strategy A general principle of human behavior is that we try to minimize our costs and maximize our rewards. Sociologist Richard Berk (1974) calls this a minimax strategy. The fewer costs and more rewards we anticipate from something, the more likely we are to do it.
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Ralph Turner and Lewis Killian: Emergent Norms They point out that life usually goes much as we expect, and our usual norms are adequate. If an unusual event disrupts our usual ways of doing things, however, our ordinary norms may not cover the new situation.
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Emergent Norms To understand how norms emerge, we need to keep in mind that not everyone in a crowd shares the same point of view.
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This note was uploaded on 04/07/2008 for the course SOC 105 taught by Professor Robinson during the Fall '07 term at University of Evansville.

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11 - Student's Outline - Collective Behavior -...

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