Southeast UniversitySoutheast Business SchoolFinal AssignmentSemester: Summer 2020Course Code: MKT 4153: Course Title: StrategicMarketingSection: AName: Md. Zahidul Alam ZikuID: 2016110000034Section: 1Batch: 43Question 1a.As completely as possible show the distribution chain forNetflix from the production of content to viewers.The vertical conflicts Netflix experiences involve content producers whocompete for royalties and film licensing rights while horizontal conflictimpact Netflix by using more creative ways of watching movies. Netflixincreases value for its users through numerous methods of distributionfunctions, mobile devices and even mail delivered movies being some ofits distribution ways. Some of the threats Netflix will face in future includenew and similar technology by another company that is competing withNetflix movies. Netflix can be successful in the long term if it keeps upwith the latest and current technologies of streaming videos hence beingable to maintain their competitive position in the industry.Producers—Producers of TV and movies are the ones that make thecontent happen. These are the men and women who hire directors andactors. They write (or oversee the writing) of scripts. They scout locationsand oversee all the details that comprise production. Md. Zahidul Alam Ziku MKT 4151 FINAL1
Studios—There are many film studios. Today’s “big six” include WarnerBros., 20th Century Fox, Paramount Pictures, Columbia Pictures, WaltDisney/Touchstone Pictures, and Universal Studios. These studios,together with dozens of small studios, are responsible for production(financing), marketing, and distribution of content. Theatre chains—Cinemark, Carmike, Century, AMC, and others, are thehouses that show the content before it goes to video. Home video distributors—Blockbuster (brick-and-mortar), Redbox(kiosk), Netflix (by mail and streaming online), Hulu/YouTube (streamingonline), HBO On Demand (pay-per-view/premium subscription), and iTunes(digital downloads), are just some of the many.