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Module 8 Discussion Introduction Clif Bar is an American company offering organic foods and beverages to the consumers whereas; company is having its production operations in California. On the other hand, the company is a privately owned company and leading with sustainability in supply chain operations. The company is having 100 stock keeping units which are also called SKUs. The most demanded products are the whole nutrition bar for the women and the Clif Kid organic ZBar. Clif Bar was set up by Gary Erickson after his biking experience in 1990 when he consumed a nutrition energy bar and he came up with the idea of producing a better alternative bar for sports people that he called his company Clif Bar & Company (Krajewski et al., 2015:617). He decided to include whole grains, nuts and fruits which were sourced locally from organic farmers, ranchers, and cooperative society out-growers and sharecroppers in a backward integration (Krajewski et al., 2015:617. According to Krajewski et al. (2015:617), more than 70 per cent of his products were certified to be from organic

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