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The Mass Media - • The media gives very little attention...

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Sport and Socialization The Mass Media
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The Mass Media Sport’s popularity is partly due to attention from mass media. TV puts large sums of money into sport. TV & its money has changed how sports are played. TV affects college sports in recruiting (more national than regional) by putting more attention and money on the more attractive schools.
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The Mass Media Since TV money & attention goes to the successful schools, is there more pressure to win & cheat?
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The Mass Media The media directs attention to certain acts and away from others. The media doesn’t deal with sociological issues. Sport and media coverage of sport are ideological & support conservative values.
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Unformatted text preview: • The media gives very little attention to women’s sports. Four Dimensions of Media Logic • Narrative • Intimacy • Commodification • Rigid Time Segmentation Ways the Media Deal with Women’s Sports • Silence • Humorous Sexualization • Backlash • Selective Incorporation of Standout Women Athletes Televised Sports Manhood Formula • White Males are the Voices of Authority • Sports is a Man’s World • Men are Foregrounded in Commercials • Women are Sexy Props • Whites are Foregrounded in Commercials • Aggressive Beats Nice • Boys Will Be Boys • Sacrifice Your Body • Sports Is War • Showing Guts...
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