MOd4 Discussion.docx - One of the companies that are...

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One of the companies that are effecting the world the most with globalization in Japan is Toyota. Toyota is the second leading manufacturer of vehicles in the world, second only to Volkswagen. (Car Logos, 2020) They are also the world’s most valuable automaker as well. (Guthrie, 2020) Personally I have been in four continents and somehow always see Toyota as a prevalent brand of automobile on the road. Funny enough, I am actually in a Toyota as I type this. Toyota utilizes many aspects to effect globalization. Utilizing multiple procedural systems they have in place to compete in diverse markets across the world. Toyota strikes a careful balance between local intentions and larger initiative goals. One of the amazing things Toyota have been able to do over the years is cater models and lines to their individual markers. Small, more fuel efficient models in Asia; faster and luxurious models in Europe, larger, more rugged models in the Americas. Competition is fierce in the automobile industry, but a lot of competitors typically have found their niche. Bentley catering to the exclusivity club, Tesla

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